Terceiro Ato
Terceiro Ato Small Logo

A production company that creates.
A studio that produces.

Companies that know the value of video marketing as strategy.

abbott.png apcd.png azul.png biogen.png brasken.png brf.png cama-arabe.png cristalia.png duratex.png elaw.png ericson.png eurofarma.png ey.png gafisa.png ganep.png givaudan.png honda.png hypera.png intel.png ipsen.png jbs.png kroton.png leroy-merlin.png lins.png marjan.png natura.png nobel.png novo-nordisk.png o-boticario.png pao-de-acucar.png pfizer.png pirelli.png puratos.png reckitt-benckiser.png santander.png scansource.png symrise.png telefonica.png unimed-seguros.png viatris.png vw.png yamaha.png zodiac.png abbott.png apcd.png azul.png biogen.png brasken.png brf.png cama-arabe.png cristalia.png duratex.png elaw.png ericson.png eurofarma.png ey.png gafisa.png ganep.png givaudan.png honda.png hypera.png intel.png ipsen.png jbs.png kroton.png leroy-merlin.png lins.png marjan.png natura.png nobel.png novo-nordisk.png o-boticario.png pao-de-acucar.png pfizer.png pirelli.png puratos.png reckitt-benckiser.png santander.png scansource.png symrise.png telefonica.png unimed-seguros.png viatris.png vw.png yamaha.png zodiac.png

video
mark
eting

Creation and
production of
audiovisual
content.

Terceiro Ato Logo

20 years of experience to transform your imagination into video.

30 thousand hours of corporate videos.
10 thousand hours of video lessons and training.
80 thousand hours of post-production.

Terceiro Ato is a video producer specializing in facilitating communication between brands and audiences, helping to attract and convert customers. Each project is tailored to your needs, with strategic solutions for any challenges and problems. For over 20 years, we have established ourselves as an audiovisual content production company that combines the expertise of those who master the technical aspects with the creative agility needed to make your brand stand out in the market.

Throughout this journey, we have learned to produce a variety of videos for different demands and situations, always prioritizing high-quality content alongside clear and assertive communication. Here, we integrate your business vision with cutting-edge technology to enhance your brand's positioning and performance in the digital space.

A video goes beyond a simple message: it is a tactical tool for connection, capable of building trust, conveying credibility, and directly influencing purchasing decisions. In a landscape where audiences are constantly bombarded with information, well-structured visual content stands out by making information easier to understand, fostering a sense of connection, and making your brand more memorable.

Because of this, Terceiro Ato helps companies by producing institutional videos, corporate videos, and digital marketing campaigns to present their unique selling points more clearly, increase audience attention span, and strengthen their presence throughout the entire journey in the sales and digital marketing funnel.

Therefore, investing in video is not just an aesthetic choice, but a strategic decision. As an audiovisual production agency, we deliver creative content with high-quality standards, always aligned with brand positioning and financial planning. Operating nationally and internationally, we develop projects tailored to different proposals and platforms, from TV to social media, ensuring consistency, relevance, and impact in every delivery.

Whatever the communication challenge, Terceiro Ato is the strategic choice for those seeking impeccable production, close to you and aligned with digital marketing best practices, with personalized service and a focus on results.

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Pfizer

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Challenge.

To communicate a sensitive topic—the high rate of traffic accidents—in a way that was not punitive, but rather educational and impactful for our internal audience.

Solution.

We opted for custom animation, which allowed us to illustrate facts and data in a dynamic and lighthearted way. To balance the seriousness of the subject with the lightheartedness of the animation, we chose a soundtrack with a melancholic melody, which captured the emotional atmosphere needed to move the audience.

Result.

The campaign achieved a high level of audience retention and emotional impact. This helped the message stick in the audience's minds, as it strengthened employees' sense of empathy toward the preservation of life and the company's prevention goals, according to feedback from Pfizer itself: 'The video stuck in the minds of all employees and became a topic of conversation on several occasions.'

The Smoke Master

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Challenge.

To produce an independent feature film capable of combining niche appeal with commercial reach, blending references to Hong Kong kung fu cinema with the aesthetic of stoner comedies. The project needed to create an original intellectual property with the potential for international distribution, while maintaining high technical quality and financial viability.

Solution.

Terceiro Ato handled the complete film production of The Smoke Master, with screenplay, direction and production by Augusto Soares. The project included executive planning, team management, creative direction, a cast led by Daniel Rocha and Tony Lee, as well as an original soundtrack by André Abujamra and Eron Guarnieri. The production adopted an efficient and human-centered model, focused on high market value and resource optimization.

Result.

The film participated in over 20 international festivals, won awards in Brazil and the U.S., remained in theaters for 15 weeks, made the Brazilian shortlist for the Oscars, and was licensed to Netflix, Amazon Prime, and over 30 digital platforms.

Biogen

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Challenge.

To distill the company's competitive advantages and physical infrastructure into audiovisual content that was technical, informative, and visually appealing to the target audience, without compromising clarity in communication.

Solution.

We implemented a complete production workflow, ranging from storyboarding to final editing. We used custom graphic design elements to highlight relevant data, and photographs designed to convey a comprehensive healthcare environment grounded in science. We also integrated real testimonials with a narrative voiceover that added technical credibility and fostered a connection with the audience.

Result.

The project resulted in a strategic sales and branding tool. The clear presentation of the company's unique selling points reduced communication noise, increased message retention, and strengthened the perception of the company's value among new patients and partners.

UCB

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Challenge.

To host live medical events featuring speakers from different countries, ensuring accurate, fluid, and seamless simultaneous translation, while also restricting access exclusively to healthcare professionals and maintaining the confidentiality and quality of the information shared throughout the event.

Solution.

We developed an exclusive, secure, and intuitive streaming platform with authenticated and validated access restricted solely to physicians. We integrated an efficient real-time translation system combined with an interactive chat feature that enabled active viewer participation, fostering rich and dynamic exchanges. In this way, we eliminated geographical barriers and facilitated the dissemination of knowledge.

Result.

We created a reliable, collaborative, and high-level digital environment where knowledge flows without borders. The lectures remain available for later access, transforming the live event into an ongoing repository for learning and professional consultation.

Comstor

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Challenge.

To present new remote technology solutions in a clear, educational, and engaging way to students and educational institutions, which needed to quickly adapt to the distance learning model while maintaining the quality of learning and student engagement even outside the in-person classroom setting.

Solution.

We developed an animated video focused on step-by-step guidance and a vision for the future, structured through storytelling. We used dynamic visual language to demonstrate how technology bridges distances, highlighting interactive features of digital platforms, such as live classes, forums, and online materials. In this way, we made the new format more accessible, intuitive, and engaging for all audiences.

Result.

The solution facilitated the school's communication with its community, promoting greater clarity, engagement, and confidence in remote learning. The video helped students and parents better understand how distance learning works, becoming an essential visual guide for the efficient adaptation and implementation of the new educational model.

FNF

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Challenge.

Promote the launch of the Fast and Fun app and ensure that people quickly understood why they should download it and how it would make their lives easier.

Solution.

We created an animated video that presents the app's key benefits and features in a visual, dynamic, and engaging way. Instead of focusing solely on technical features, we showed the app in use, highlighting how it practically solves common problems at parties and nightclubs. We developed a strategic narrative that starts with the audience's main pain points in these settings and leads to the solution offered by the app. In this way, the narrative highlights the practicality, speed, and accessibility of the technology, positioning the app as an efficient and intuitive solution for anyone.

Result.

The video generated greater audience engagement and facilitated the acquisition of new customers. The clear presentation of the app's unique selling points resulted in more satisfied users who were better prepared to utilize all the features of the new service.

Abbott

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Challenge.

To reassure students and staff that returning to school during the pandemic would be safe, by explaining how the partnership with Abbott for diagnostic testing would work.

Solution.

We developed a detailed script outlining each step of the safety procedures that had been implemented. Using a visual style that was documentary, educational, and informative, the video demonstrated how rapid tests would be incorporated into the school's routine, reinforcing confidence in the process. We also highlighted preventive measures, traffic flows, and practical guidelines, making all measures easy to understand, apply, and follow on a daily basis.

Result.

We facilitated a return to work and studies with transparency and protection. The video was essential for aligning everyone's expectations and ensuring the success of the biosafety measures adopted by Le Cordon Bleu.

Farmoterápica

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Challenge.

To explain parenteral nutrition procedures to nurses in a practical way, going beyond theory and ensuring compliance with health regulations.

Solution.

We created an animated video with an educational narration, clearly and effectively presenting the step-by-step care procedures required by ANVISA's parenteral administration guidelines. The content was fully illustrated, covering everything from the receipt and assessment of parenteral nutrition to preparation and infusion. The dynamic visual language facilitated understanding, highlighting critical points in a simple, objective, and accessible way.

Result.

The material enabled the training of professionals not only in the theoretical process but also in the practical handling of equipment. With a modern and easy-to-understand format, the video became an efficient training tool, ensuring that teams are better prepared, safer, and aligned with industry best practices.

What companies say about video marketing?

  • Head of Corporate Affairs, Viatris Brasil

    Ana Luiza Petry

    "In a multinational, ensuring language understanding is crucial and videos are a fundamental tool to help us transmit messages with more emotion, involving the interlocutor. For captioning and editing services, Terceiro Ato serves us with speed and professionalism."

  • Communications & Engagements, EY

    Ana Carolina Camin

    "Video marketing is one of the most consumed languages today and adopting it makes a big difference in the reach of our campaigns. Terceiro Ato is a great partner, always attentive to our company's urgencies and needs."

  • Executive Assistant to Country Manager, Viatris Brasil

    Martha Azevedo

    "Among various advantages, I see agility and the ability to touch the interlocutor emotionally as strong and key points for the use of videos. In a global company like ours, agility and precision in well-made communication are fundamental and Terceiro Ato strongly supports us through video captioning and editing."

  • People Development Coordinator, Natura

    Priscila Milanese

    "Videos are very attractive for our collaborators because they are easier to consume compared to reading material. With video we can convey important messages quickly and sensitively. Terceiro Ato contributed to the production of career testimonial videos, an action to show that it is possible to build a career within our operation. Through employee testimonials, we want to inspire others to seek protagonism in their careers."

  • Marketing Analyst, Ipsen Neurosciences

    Julia Romualdo

    "Video is a very useful communication tool; we notice that often we can communicate better and capture the end consumer's attention more. Terceiro Ato is an excellent supplier that helps us a lot in the creation and production of videos."

Frequently Asked Questions

  • How does the video production process work?

    The video production process consists of three stages: video pre-production, video production, and video post-production.

    During video pre-production, we at Terceiro Ato will review your idea and analyze it based on your brand's, company's, or institution's market position, taking into account your target audience and competition. From there, we develop the video script, combining strategy, creativity, and technical planning. In this stage, we also define all the details of execution and post-production, such as image capture, visual style, animations, subtitles, narration, voice-over, and other necessary resources.

    Once the script is approved, we move on to video production, the phase in which we shoot the footage and bring the project to life. During this process, we share previews for your review, ensuring the result aligns with your expectations before final completion.

    In post-production, the material takes its final form through video editing, color grading, audio processing, the addition of visual effects, a soundtrack, and motion graphics, among other elements that vary according to the project's needs.

    Finally, once the video is approved, we make the final delivery and, if necessary, assist with publishing on digital platforms, ensuring the content is ready to perform and generate results for your digital marketing.
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  • What does a video production company do?

    A video production company, such as Terceiro Ato, transforms ideas into strategic audiovisual content, bringing your concept to life by combining images, sounds, and narratives capable of informing and engaging the audience. More than just recording footage, video production involves strategy, creativity, and planning to deliver a complete, high-performing product aligned with the brand's objectives.

    In addition, a video production company also handles technical and operational aspects, such as logistics, permits, location selection, and team management, ensuring that the entire process is carried out with quality and efficiency.

    The result of all this is professional videos, designed to strengthen communication, boost digital marketing, and strategically position the brand in the market. As your video production company, Terceiro Ato is the best strategic choice for your advertising and digital marketing campaigns.
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  • How much does it cost to hire a video production company for promotional videos?

    Video production costs can vary depending on different factors involved in the project, such as video length, script complexity, use of actors, location selection, filming, and post-production resources. Every detail directly influences the investment required to achieve the desired result.

    That's why we develop customized audiovisual production solutions, taking into account your budget and your brand's objectives. Based on this, we create an effective video marketing strategy that balances quality, impact, and financial feasibility to best communicate your idea and promote your brand, regardless of cost.

    If you haven't set a budget yet, our team will guide you through the entire process, proposing the best video format for your needs, with a focus on results, consistency, and performance in the digital environment. To create a budget with our team, contact us by phone or email using the links below.
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  • How much does a professionally produced corporate video cost?

    Standard productions for professionally produced corporate and institutional videos typically require the use of high-quality equipment and software, as well as extensive preparation at every stage of the video production process. In this regard, there are certain details and resources that can contribute to a higher price for this type of production, such as: renting filming locations, hiring actors, building a set with proper lighting, and using more sophisticated software for post-production, among other resources. For this reason, the price typically ranges from 10,000 to 20,000 reais. Even so, each production is unique, and the ideal approach is to develop a customized budget aligned with the brand's objectives and communication strategy.
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  • How can audiovisual production contribute to marketing?

    With the digital transformation and the widespread adoption of smartphones, social media, and streaming platforms, content consumption has become increasingly fast-paced, visual, and accessible. In this context, video stands out for combining image, sound, and narrative in a dynamic format that is easy to digest and highly engaging, catering to the behavior of users who seek information and entertainment immediately.

    This shift directly impacts corporate marketing, as companies increasingly use video as their primary tool to capture attention, communicate messages more clearly, and build connections with their audience. That's why Terceiro Ato combines video production with digital marketing: by adapting to this format, brands can position themselves more effectively in the digital landscape, increasing their reach, engagement, and conversion potential.
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  • How to choose a video production company for corporate events?

    To choose a video production company for corporate events, you should consider the company's technical expertise and its ability to understand your brand's strategic objectives. With over 20 years of experience, Terceiro Ato has worked in diverse video production contexts and developed its own techniques to handle each one, including corporate and institutional events. Furthermore, by combining video production with advertising and marketing practices, we gain a deep understanding of your brand's strategic objectives and incorporate them into the video productions required for the event. To learn more about our work in practice, check out our portfolio on the website and contact us!
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  • What are the types of video editing?

    Video editing varies according to the project's objectives and the desired outcome. Here at Terceiro Ato, we work with different approaches, such as rhythmic editing, which uses cuts synchronized with music to create dynamism; narrative editing, focused on building a clear and engaging story; color grading, which adjusts colors and tones to reinforce visual identity; and motion graphics, which adds moving graphic elements, such as text and animations, among other editing techniques.
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  • What is the difference between a video production company and an advertising agency?

    A video production company focuses on the full execution of the audiovisual project, while an advertising agency organizes promotional strategies. Here at Terceiro Ato, we combine the execution of a complete audiovisual production with the organization of an advertising strategy specifically tailored to the videos. Thus, we combine advertising strategies for the promotion of a brand, company, or institution with the execution of video production. In this way, we produce not only videos but also audiovisual products within an organized marketing and advertising strategy designed to attract and convert the audience.
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  • Where can you find Terceiro Ato?

    Terceiro Ato is headquartered in São Paulo, on Avenida Paulista, but our reach extends far beyond that. We operate throughout Brazil, with the capacity to produce videos wherever your project takes place, always maintaining high technical standards and providing personalized service. As a video production company in São Paulo, we have firsthand knowledge of the demands of the country's largest corporate market, which allows us to deliver strategic solutions with the agility and quality that only those at the center of decision-making can offer. But we are not limited to the state capital: our infrastructure allows us to serve companies in any region, bringing the same excellence and commitment to results. Whether for a corporate video shoot, a digital marketing campaign, or an institutional video, Terceiro Ato is here for you with the expertise of a video production company in São Paulo and the reach to transform your brand's communication anywhere in Brazil and abroad.
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